With the success of Blew Room firmly decided, those behind it decided that a new salon in another area of the city would be advantageous. Wishing to create it's own personality yet retaining the reputation built at Blew Room, Vanilla Rooms was conceived.

Wishing to capitalize on all the elements that make Blew Room successful, Vanilla Rooms have adopted many of it's traits. One aspect that has been taken further is the use of colour.

Mineral identified that as with any other fashion based businesses, trends can come and go. To ensure that Vanilla Rooms is always 'on trend', colour can be alternated and completely changed in it's marketing materials with out ever compromising brand recognition.