David O'Brien Treecare Services is one of the leading specialists in in arboricultural services in South Wales. Built on a reputation of professionalism and quality the brand has to communicate to both B2B and B2C demographics.

David O'Brien Treecare Services has become the fastest growing and most well respected arboricultural specialist due to its constant investment in both its staff and brand. Embracing the attitude of a multi-national, the David O'Brien Treecare Services brand is consistently applied through all marketing materials, tenders, livery and uniforms. Making it unique and a market leader in this area.

The identity itself is confident and professional. Like many Welsh businesses, national pride is important to David O'Brien Treecare Services. David himself is a New Zealander and Mineral capitalized on this incorporating the silver fern into the logo enabling the identity to link the story of both national origin and service provided.

With further brand development, David O'Brien Treecare Services are about to incorporate a supporting message into all marketing materials in the form of 'the difference is knowledge' once again reaffirming to the consumer a USP that separates David O'Brien Treecare Services from many of their competitors.