Realm Surfing Europe are an edgy lifestyle brand centered around surfing. With saturation in the marketplace from a plethora of international brands, Realm required concepts to be developed and implemented that would communicate with their select demographic.

Mineral chose to focus not only the act of surfing but also the downtime, showing the lives of the professionals that surf for the team. This not only capitalized on the individual talents of the surfers but indulged the audience into snapshots of their highly desirable lifestyle. To hardcore surfers it will always be the involvement in the activity that inspires them, but to outsiders looking in it's the exotic locations and cool, lazy and easy going attitude that draws them into becoming associated with surfing.