Cefn Mably Farm Park has just gone through a huge redevelopment. The once tired old farm park is now a revived and engaging environment for young families to take their children. As popular with Grandparents as it is toddlers the new structure and facilities required branding that resembled it's revitalization and it's fun aesthetic.

The new identity incorporates soft bubbly typography with a farm icon. The character 'Pinky' is a mascot that engages the younger visitors. A planned roll out of Pinky includes merchandise and further character development that will include other farm favorites including ponies and tractors. This will enable the brand to grow with the business in a controlled and profitable manner.

Cefn Mably's brand is now representative of the businesses experience - modern, fun and 100% child focused.

One of the farms principle means of advertisement is the delivery van that it uses to collect subsidiaries from suppliers. Mineral Design encouraged the Farm Park to make an investment in this vehicle and transform it into a 'Pig van' making it instantly recognizable to younger visitors. Connecting with this younger audience enables Cefn Mably to be amongst the favorite places for these visitors to go.