Blew Room Hair Salon is based in Cardiff. The suburb that it occupies is surrounded by young professionals and a large student population. This was integral to the design of the brand.

Understanding the customer base was crucial to both the design and also the business itself. Haircuts created here are leading fashion styles, no short back and sides or blue rinses, clients are young and exciting and expect their hairstylists and the environment to be the same.

The brand identity for Blew Room is both feminine and masculine. The typography is sharp and geometric and is yet feminized through colour and repeat pattern and additional illustration. The interior of the salon uses the same colour pallet and is offset with Japanese prints. Staff are friendly, cool and young.

Confident branding is essential in the competitive marketplace that this business resides in, the physicality of the brand is as important as the service design offered by employees. With both aspects working in conjunction with one another Blew Room has established a loyal consumer base and continues to win new clients every new university term.